Once again our visual world in the City of community is taking another turn.
With the announcement of the new partnership with Double Fusion comes the idea for in-game ads for the COH/COV world. The idea of in-game advertising is not new to the MMO world, but is being concidered as an option in the near future for the COH/COV community. Although it has been met with mixed emotions in the past they feel this is good way to generate revenue and reinvest it into the development of more content and depth for the City of Heroes/Villains worlds. This feature can be managed by simply turning it off in the Option menu hence the word "optional". The only ads that will be introduced will be relevant to the context or branding of the game. With the City of Heroes/Villains having a "T for Teen" rating there will be no mature ads involving alcohol and/or tabacco products.
These ads are going to take the place of the already stratigically place billboards.
They are looking for this to go live this summer and will carefully study how it affects the community. If this looks to be a success they will look into other ways of implemnting the ads throughout the game.
They are wanting the community to get involved early as well. They want to see your artistic abilities and are inviting anyone that is interested to submit their own ads. These ads will be used in the Training Room for the Test Servers. Here is a link to more specific requirements for Fan Art Submissions. All this information and more can be found on the COH/COV Offical Site.
this should only be done if NCSoft is going to reduce the monthly fee. if this IS truely "optional" why do it, just seems like big business is gearing up for things they plan on doing anyway and calling it optional. i love the fan art idea,that would be awesome news for fans. really don't have an issue with seeing some ads if we win in some way.
